An important part of our ethos has always been challenging the idea that prints and fashion need to be reinvented every season.
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View allIntroducing VH Icons
Variety Hour Icons are a curation of our most-loved cuts and styles, blended with classic and evolving VH prints to bring you reliable wardrobe essentials all-year-round.
They’re refreshed seasonally and you’ll never find them on sale.
Our Melbourne Store
Drop into our store and say hello:
155 Gertrude Street, Fitzroy
Monday: 11am - 5pm
Tuesday: Closed
Wednesday - Friday: 11am - 5pm
Saturday: 10am – 5pm
Sunday: 12pm – 4pm